All Projects

Linda Ye

Visual product designer based in NYC.
Previously created digital experiences for OCLC, New York-Presbyterian, Cushman & Wakefield, and more.

As designer for the nonprofit Hate Is A Virus, I channel my creativity to make intense and complex subjects easily digestable to help equipt our community with creating safe spaces for dialogue and education.


Senior UI Designer

Jul 2021 - Jun 2023

Lead Designer

Hate Is A Virus
Oct 2020 - present

Product Designer

Oct 2016 - May 2020

UI Designer

Cosmos Communications
Mar 2012 - Oct 2016

ContactLinkedInSerotonin Boost
>> Naturally fueled by green tea and organically powered by cute photos of my dogs <<
chevron_left All Projects

Swann Galleries

As a renowned auction house, Swann Galleries' website serves as a critical platform for showcasing and selling their wide range of art and collectibles. They however found themselves in a legal situation for their website not being accessible and did not comply with the Web Content Accessibility Standards (WCAG 2.1).

The Goal

Enhance the user experience through the incorporation of modern UX interactions and address the ADA compliance errors both visually and programatically.

Project Type

Website design


Lead Designer and Project & Client Manager




1 Year

Color Palette

Swann Galleries' update Brand Colors


Swann Galleries' update typography

Updating the existing branding

Before proceeding with the website redesign, it was necessary for Swann to update their branding. Upon reviewing the ADA compliance report, I identified contrast errors with Swann's iconic cyan blue, which meant that it could not be used throughout the website. In a discovery workshop with the client, I presented several variations of cyan that would pass the contrast test, but these options were deemed dull and uninspiring. After further discussion, we decided to maintain the iconic cyan blue by creating three different shades that met the ADA color contrast standards.

In addition to exploring color options, Swann sought to modernize and editorialize their brand. To achieve this, I introduced a serif font and changed the link styling to a sleek underline. These changes helped to refresh the Swann brand and align it with their desired aesthetic, while still maintaining continuity with their previous branding.

Swann homepage mockup

Designing An Integrated Experience

The Swann website is comprised of multiple systems that reside on separate servers, including the CMS, catalogue, and news sections. To ensure a seamless experience for users as they navigate between these systems, it was important that the design and functionality remained consistent. This required collaboration with Swann's third-party cataloguing vendor and a WordPress programmer to integrate the various systems.

To facilitate this process, I organized a series of workshops to present prototypes to all parties involved and ensure that they understood the design and functionality of the new website. In addition, frequent communication and bi-weekly status meetings allowed us to address any coding challenges that arose while adhering to ADA guidelines. By coordinating closely with all stakeholders, we were able to deliver a cohesive and accessible website.

Swann homepage mockup
Swann homepage mockup Swann homepage mockup

© Linda Ye | Created with good vibes & code held together by duct tape