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Linda Ye

UI product designer in NYC who has worked on clients like New York-Presbyterian, Cushman & Wakefield, Colliers International as well as non-profit organizations such as #HateIsAVirus. I am experienced in the end-to-end process of projects: from the creative research & development to managing engineering & programming, as well as QA testing and launch preparations.

Contact | LinkedIn
All Projects
Product Design

NewYork-Presbyterian

NewYork-Presbyterian is one of the nation’s most comprehensive, integrated academic health care delivery systems, dedicated to providing the highest quality, most compassionate care and service to patients in the New York metropolitan area, nationally, and throughout the globe. They have an extremely established and strong brand but lacked a central hub for their employees to find and create their branding marketing materials.

My Role

Designer

The Goal

Create and design an all-in-one digital brand portal for employees to easily log in to create and order their NYP branded marketing materials such as: business cards, flyers and journal ads, and have access to their brand logos and other brand assets.

The NYP Brand

NewYork-Presbyterian is known for their NYP red. While they had several other accent colors that were not red, they are often used sparringly, if ever. They wanted their brand portal to follow the NYP branding and red as the primary interface color.

Color Palette

Typography

The Point of Intersection

The pointer is a red graphic element inspired by the NYP logo, may be used in a variety of ways. One of the most functional uses of this graphic is to stage information. To maintain the sense of an intersection, the optimum distance of the pointer graphic to an adjoining element (color field, image, etc.) is between 1/3 and 2/3 of the height of the pointer graphic. When using the pointer to stage text content, the optimum placement of typography away from the inside edge of the graphic is equal to 1/3 of its height.

NYP brand portal mockups
NYP brand portal template mockup