IMPGO
IMPGO is a revolutionary Enterprise Account Based Marketing (ABM) hub created to align Sales and Marketing teams work together more seamlessly by bringing together a company's critical data, creative branding assets and marketing communications all under one easy to use SaaS platform.
My Role
Designer
The Goal
Develop the branding for IMPGO and work with shareholders to create the design of the front facing website that will show and educate the product.
Color Palette
Typography
Iconography
Development of the Brand
IMPGO had no existing branding other than a logo which meant we had the freedom to experiment and explore our possibilities. The use of big typography that was bold and chunky really appealed to us and we really wanted a color palette that would transition well into each other. The pink and yellow colors were introduced into the palette to give the color scheme a pop of fun while complimenting the primary purple and blue.
