Swann Galleries

Swann Auction Galleries is a New York City-based family-owned business, priding themselves on authenticity and approachability while adding an element of education and fun to auctions. Founded in 1941, they are New York's oldest specialty auction house, they have handled major collections in addition to its annual line-up of approximately 40 sales a year

My Role

Lead Designer, Project Manager, Client Manager

The Challenge

Swann Galleries’ website was originally built on the Magento 1 platform which was no longer being supported and needed to make the move to Magento 2. In addition to that, it lacked a lot of modern user friendly UX interactions and was also targeted for not being ADA compliant. During an in depth review of their website, we discovered that there was a jarring amount of errors, indicating that it did not meet the standard requirements of being an ADA compliant website.

The Goal

Redesign the Swann Galleries website with improved modern UX interactions and ensure the the new website meets the ADA compliance standard and rules. Update brand color palette that successfully meets ADA color contrast specifications.