D&R Central Baking
D&R Central Baking is a baking company that distributes baked goods from the best New York area bakeries to food service accounts, institutional users, cafes, and restaurants. With years of experience in the baking field, all of our baked goods are made fresh and never frozen.
D&R Central Baking's wanted to revamp their customer log in portal to make ordering for their customers easier and more streamlined. They did not have any established brand identity or brand assets to work with other than brand colors.
With no established brand theme to work with, I experimented with several ideas and eventually landed on using photography and sketched illustration as a core theme of their brand. The use of sketchy illustrations is reminiscent of traditional artisan bakers, handcrafting their bread and giving it it's own sense of individualism, much like how each sketch is unique in it's own way. I decided to use photographs, large blocks of solid color and tall bold font for the headers to help give the brand a more minimalistic and modern feel without looking too old.